Case Study: Coop achieves up to 76% more website clicks and stronger local visibility with Uberall Listings

Coop Supermarket Maintains Its Local Roots With Uberall Listings

Coop, a Dutch supermarket chain with more than 300 locations and an online grocery portal, faced a sudden surge in demand and rapidly changing hours and safety rules at the start of the COVID‑19 pandemic. With over 86% of customers using search to find local stores, Coop needed to keep hundreds of Google My Business pages and other local listings accurate in real time, so it turned to Uberall and its Uberall Listings platform to manage that challenge.

Using Uberall Listings, Coop enabled local store managers to instantly update hours and safety information while keeping centralized oversight, synchronizing 302 locations and 11,180 managed listings. The Uberall solution delivered clear business impact: a 49% increase in clicks on directions, a 50%+ increase in clicks to call and a 76% rise in clicks to the website year‑over‑year, ensuring customers could reliably find and reach their local Coop stores.

Coop

Ramon Duisterhof

CRM Marketeer