Case Study: Contipark achieves 2.5x ROI and boosts parking visits with Uberall 'Near Me' Ads

Contipark navigates drivers to parking spots using Uberall 'Near Me' Ads

Contipark, a parking facility manager with about 600 locations across Germany and Austria, needed to drive immediate, proximity-driven traffic from customers using mobile "Near Me" searches and sought a partner to set up and optimize location-based ad campaigns. They partnered with Uberall, leveraging the Uberall 'Near Me' Brand Experience Platform and Uberall Ads to reach drivers searching for nearby parking.

Using Uberall, Contipark launched multi-channel local ads (Call Ads and Direction Ads) with radius-based targeting straight from the platform, quickly increasing clicks for directions and converting those into visits. Uberall’s campaigns delivered a 7.7% conversion rate from ad clicks to store visits, earned Google’s "Store Visits" metric, and produced a 2.5x return on investment overall.

Contipark

Marc Steinhilb

Senior Marketing & Project Manager