Case Study: Blue Tomato (global snowboard & streetwear retailer) achieves streamlined local listings and increased customer engagement with Uberall

Blue Tomato Local Stores Are the Heart of this Global Brand

Blue Tomato, a 30‑year‑old global retailer with more than 50 stores across five countries, needed a way to keep local store information and opening hours accurate on Google, Facebook and other platforms—especially during pandemic lockdowns that caused rapid changes. To avoid manual updates and better manage customer reviews, the team selected Uberall and deployed its Listings and Engage products so HQ and local store managers could coordinate information and communications.

Uberall centralized Blue Tomato’s listings and social postings and gave store teams the power to update hours and respond to reviews locally, while HQ monitors performance. The solution saved time through automatic updates and Excel imports, increased review responses and helped improve in‑store processes; Uberall now manages 2,034 listings for Blue Tomato DACH and delivered +16% phone actions year‑over‑year and +23% website actions year‑over‑year (2019 vs. 2020).

Blue Tomato

Teresa Kral

Digital Marketing and Retail Coordinator