Case Study: Barceló Hotel Group Achieves Local SEO Growth with Uberall

Barceló Hotel Group's Success with Uberall's Local SEO Strategy

Barceló Hotel Group, a global hospitality brand, partnered with **Uberall** to improve local SEO across its portfolio of more than 190 hotels. Facing the challenge of managing accurate listings, reviews, and visibility across many markets and platforms, Barceló used Uberall’s **Listings Management** and **Review Management** products to strengthen its online presence and customer engagement.

With **Uberall**, Barceló centralized and automated listings updates, improved profile completeness, managed seasonal content, and used AI-assisted review responses to scale feedback handling. The results were strong: a **95% review response rate** in 2024 with a two-day average response time, **42% growth in transactions year-to-date**, and **214% revenue growth** since 2019, along with higher sessions, conversions, and better review ratings.

Barceló Hotel Group

Javier Bermúdez

SEO Specialist