Case Study: Barceló Hotel Group boosts local SEO performance with Uberall

Barceló Hotel Group boosts revenue 214% with Uberall

Barceló Hotel Group, a prominent global hospitality brand, faced the challenge of standing out in a saturated market by improving its local SEO to drive traffic and conversions. Partnering with vendor Uberall and using its Listings Management and Review Management products, the group sought to enhance its online presence and customer engagement across its portfolio of over 190 hotels.

Uberall implemented a comprehensive local SEO strategy for Barceló, which included optimizing listings across platforms like Google and Apple, using API-driven bulk updates, and leveraging an AI-powered review assistant. This solution led to outstanding results: a 214% revenue growth since 2019, a 42% increase in transactions year-to-date for 2024, and a 95% review response rate, demonstrating the powerful impact of Uberall's platform.

Barceló Hotel Group