Case Study: Søstrene Grene boosts local visibility and in-store traffic with Uberall

How Søstrene Grene Uses AI to Drive Traffic

Søstrene Grene, a Danish retail chain with 335 stores across 15 countries, wanted to make it easier for customers to find nearby locations and drive more in-store visits as it expanded toward 500 locations. The brand faced inconsistent store information across Google, Apple, Bing, and other directories, plus limited visibility for high-intent product searches. To solve this, it worked with Uberall using Location Data Management, Listings Management, Review Management, and Insights & Analytics.

Uberall centralized and optimized Søstrene Grene’s location data, pushed accurate listings across 50+ directories, and improved keyword targeting for product-related searches. The results included a 137% increase in Google Map impressions, a 40% rise in Google Search impressions, and a 54% jump in Google Direction clicks year over year, along with a 57% increase in website clicks and 19% more phone calls. Søstrene Grene also expanded from 350 managed Google Business Profiles to 8,650 optimized listings and saw its Footfall Index rise to 114, showing stronger real-world traffic driven by local search.

Søstrene Grene

Stine Mortensen

SEO Specialist