Case Study: Burger King Belgium boosts local visibility and customer engagement with Uberall

How Burger King Belgium Rules the Local Experience with Uberall

Burger King Belgium partnered with Uberall to manage the digital presence of 151 restaurant locations across Belgium and Luxembourg. The challenge was to stay highly visible and consistent across local search, maps, reviews, and social channels so hungry customers could quickly find the nearest location and choose Burger King over competitors.

Using Uberall’s Listings Management, Review Management, Local Social Media Management, Locator & Local Pages, and AI-powered review tools, Burger King Belgium built a unified local customer experience. The results included 1.68 million clicks on directions in Google Maps, 372,000 website clicks from Google Business Profile, a 4.2 average star rating, an 88% review reply rate, and YoY growth in both direction and website clicks, helping Burger King Belgium drive more local traffic and engagement.

Burger King

Camille Van Holzaet

Trade Marketing Manager