Uber
20 Case Studies
A Uber Case Study
Mark Miller Subaru, a two-location dealership in Utah, was driven to create a unique and memorable customer experience to distinguish itself in the automotive market. Their challenge was to efficiently provide courtesy transportation to customers during vehicle service appointments, as their traditional shuttle service could only be in one place at a time. To solve this, they implemented Uber for Business, specifically using its Central platform.
By using Uber for Business, the dealership could easily request rides for customers within a 20-mile radius, allowing them to go home or to work while their car was serviced. This solution provided more flexibility than a shuttle and minimized disruption for their guests. The vendor's platform also facilitated valet pickups and drop-offs without the need for chase cars. This enhanced service contributed to the dealership's goal of creating exceptional experiences, resulting in positive reviews and a strong base of happy return customers.