Case Study: Cumulus Media helps keep communities safe with Uber ride vouchers

Cumulus Media provides 60,000 safe rides with Uber vouchers

Cumulus Media, an audio-first media company, wanted to address the critical challenge of impaired driving in its community, particularly during large events and holidays. To provide a safe transportation alternative, they partnered with vendor Uber and utilized its Uber Vouchers service from the Uber for Business platform.

The solution implemented by Uber allowed Cumulus Media and its coalition of local organizations to create and distribute customized ride vouchers. Using the Uber for Business dashboard, they could easily manage the program, set parameters, and track usage, only paying for vouchers that were redeemed. This program by Uber achieved significant results, providing over 60,000 responsible rides since 2017 and helping to reduce impaired driving in the Albuquerque area.

Cumulus Media