Case Study: Tefal boosts OptiGrill awareness and sales with UAMASTER Digital Agency

Tefal sells out OptiGrill in 2 months with UAMASTER Digital Agency

The customer, Tefal, faced the challenge of launching their new and unknown OptiGrill smart grill to the Ukrainian market. The digital agency UAMASTER was tasked with publicizing the product's advantages and demonstrating its value as a smart kitchen tool.

UAMASTER developed an interactive promotional page using game mechanics to build an emotional attachment with potential customers. Their solution featured ironic characters based on film and comic heroes to represent different cooking stages. This campaign by UAMASTER achieved a 10% post CTR, drove over 500k visits to the promo page, and resulted in all grills selling out within two months.

Tefal