Case Study: Royal Canin boosts cat food brand awareness with UAMASTER Digital Agency

Royal Canin boosts ad recall by 51.4% with UAMASTER Digital Agency

Royal Canin, a leading brand of premium pet food, faced the challenge of enhancing its brand recognition for its cat food line in a competitive market where consumers often focus on price. They needed to capture the attention of a visually overloaded audience on platforms like YouTube, Instagram, and Facebook. UAMASTER Digital Agency was enlisted to address this challenge.

UAMASTER implemented a digital campaign using emotional video ads across YouTube, Instagram, and Facebook. They utilized formats like TrueView for Action and Bumper Ads, conducted A/B testing, and performed Brand Lift studies to optimize performance. The solution delivered by UAMASTER resulted in a 51.4% increase in ad recall, a 117.8% surge in branded search queries, and a reach of over 3 million people within the target audience.

Royal Canin