Case Study: Oschadbank boosts online banking growth with UAMASTER Digital Agency

Oschadbank boosts active users 100% with UAMASTER Digital Agency

The customer, Oschadbank, a state-owned Ukrainian bank, faced the challenge of operating in a saturated and highly competitive market. Their goal was to increase the number of customers using their online banking services. They partnered with the vendor UAMASTER Digital Agency to implement a comprehensive digital performance campaign.

UAMASTER implemented a brandformance solution using a mix of digital advertising tools, including YouTube, social media, and mobile app campaigns. They employed an Agile Marketing approach to continuously optimize the campaign. This strategy delivered significantly higher results than anticipated for UAMASTER's client, including an 85% increase in website engagement rate, a 100% increase in active users, and a 25x higher return on ad spend for digital compared to TV.

Oschadbank