Case Study: LIGA.Money boosts leads and cuts cost per lead with UAMASTER Digital Agency

LIGA.Money boosts leads 64.5% and cuts cost per lead 50.1% with UAMASTER Digital Agency

LIGA.Money, an online loan comparison service in Ukraine, needed to inform consumers about its benefits and generate a high volume of loan applications. They partnered with digital agency UAMASTER to execute a campaign focused on improving audience quality and conversion rates in an ultra-competitive market.

UAMASTER implemented a comprehensive solution involving UI/UX recommendations, web analytics configuration, and a new creative concept. They extensively optimized Google Ads campaigns through bid strategy testing, audience targeting, and creative updates. The efforts of UAMASTER yielded significant results over two months: a 17.7% increase in visitors, a 99.9% growth in conversion rate, a 64.5% rise in leads, and a 50.1% reduction in cost per lead.

LIGA.Money