Case Study: HiPP boosts brand awareness and ad recall with UAMASTER Digital Agency

HiPP boosts ad recall by 25.8% with UAMASTER Digital Agency

HiPP, a world-renowned manufacturer of organic baby food, faced the challenge of solidifying its number one brand status amidst growing competition. The brand needed to increase ad recall and strengthen positive perception among parents, a difficult task in a market where purchasing decisions are often price-based. They partnered with digital agency UAMASTER to launch a campaign focused on emotional positioning across digital channels.

UAMASTER developed and implemented a comprehensive video campaign using YouTube Ads and Meta Ads. The solution utilized audience segmentation, retargeting, and creative A/B testing to effectively communicate HiPP's organic product value. The campaign achieved impressive results for HiPP, including a 25.8% increase in ad recall, a 17.3% growth in brand favorability, and over 2.5 million contacts with the target audience.

HiPP