Case Study: Change Communications helps teenagers learn their rights with UAMASTER’s website and chatbot

Change Communications engages 28,640 teens in six months with UAMASTER Digital Agency

Change Communications commissioned UAMASTER Digital Agency to create a digital tool that would help teenagers recognize when their rights were being violated and learn how to respond. The challenge was to translate complex legal guidance into a clear and conversational experience that would be both legally accurate and engaging for a young audience.

UAMASTER developed an interactive website and a multi-platform chatbot featuring relatable, scenario-based conversations. This solution allowed users to make choices in familiar situations and see the consequences, effectively teaching them how to defend their civil rights. The UAMASTER-built product was highly successful, engaging 28,640 participants in its first six months and receiving significant positive coverage from public bodies and news media.

Change Communications