Case Study: Willow Bath and Vanity achieves zero-ranking-drop migration and +52% organic traffic with UAATEAM SEO support

Willow Bath and Vanity grows organic traffic 52% with UAATEAM

The bathroom vanity retailer Willow Bath and Vanity faced the challenge of migrating its large, 4,000-page e-commerce store from WordPress to Shopify without losing its previous two years of SEO work. The goal was to preserve existing traffic and rankings, prevent any losses, and use the migration as a growth opportunity. They engaged the vendor UAATEAM to manage the SEO side of this complex technical migration.

UAATEAM executed a meticulous migration plan, creating a detailed technical brief and a semantic redirect map to preserve SEO authority. They worked closely with the development team to implement optimizations like automated meta descriptions, Schema.org markup, and improved Core Web Vitals. The results delivered by UAATEAM exceeded expectations: the migration was completed with zero ranking drops, followed by a 52.43% growth in organic traffic and an 88% increase in total revenue.

Willow Bath and Vanity