Case Study: Softmonstr achieves a 30% profit increase with UAATEAM CRO optimization

Softmonstr boosts conversion 11% with UAATEAM

Softmonstr, a software selling platform, engaged UAATEAM to increase their website conversion rate without increasing their advertising budget or traffic. Their challenge was to optimize the site to generate more sales from their existing traffic while maintaining their current return on ad spend (ROAS).

UAATEAM implemented a conversion rate optimization (CRO) strategy, analyzing the site to identify issues like slow loading speed and a confusing checkout process. They developed and tested hypotheses using Google Optimize and Hotjar, making changes such as improving discount visibility and altering button colors and placements. As a result, UAATEAM helped Softmonstr achieve an 11% growth in conversion rate, an 18.5% increase in orders, and a 30% growth in profit.

Softmonstr