Case Study: Hotspot School boosts student inquiries and website engagement with UAATEAM’s Google Ads PPC

Hotspot School increases conversions by 95.28% with UAATEAM

Hotspot School, a foreign language school, needed to increase student enrollment for its hardcore English classes, both online and in-person. The challenge was to drive more qualified traffic to its website and convert those visitors into applications while also increasing the average time spent on the site. They hired the vendor UAATEAM to manage their Google Ads PPC campaigns.

UAATEAM implemented a comprehensive solution that involved a full audit and optimization of the existing Google Ads account. This included refining the semantic core, launching new targeted campaigns, testing ad strategies, and excluding inefficient keywords and placements. The work by UAATEAM resulted in a 95.28% increase in conversions and a 4.42% decrease in the average cost per conversion. Additionally, the school saw a 120% increase in students and a 94% rise in the average time spent on their website.

Hotspot School