Case Study: George’s Greek Grill boosts Google Ads conversions with UAATEAM

George’s Greek Grill - Customer Case Study

UAATEAM helped George’s Greek Grill, a Los Angeles catering business in the HORECA sector, improve its Google Ads performance. The customer faced tough competition, high cost-per-click, and high cost-per-action, and needed to increase traffic, generate more calls and requests, and lower cost per lead.

UAATEAM analyzed the existing Google Ads setup and fixed issues such as oversized ad groups and missing device bid adjustments. They rebuilt campaigns with a broader keyword strategy, added negative keywords, used radius-based geo-targeting around Los Angeles, applied bid adjustments by location and device, and added catering-focused ad extensions. As a result, George’s Greek Grill saw conversions increase by 267%, conversion rate rise by 41%, CTR improve by 13%, and cost per conversion drop by 51%.

George’s Greek Grill