Case Study: Fialan boosts email conversion with UAATEAM email marketing

Fialan boosts email conversion by 12% with UAATEAM

The logistics company Fialan, which helps businesses organize trade with China and other countries, needed to convert leads into customers and build long-term loyalty. They engaged the vendor UAATEAM to overhaul their email marketing, requiring adjustments to lead segmentation, analytics setup, and the creation of long-term automated flows for their B2B audience in Ukraine and the CIS.

UAATEAM conducted an audit and created segmented, automated email chains lasting up to eight months. They developed over 50 unique emails with tailored content for two distinct audiences, set up tracking via Google Analytics, and implemented logic to send more frequent emails to highly engaged users. As a result, Fialan saw a 12% increase in email conversion rate and generated a significant number of new consultation requests from potential customers.

Fialan