Case Study: Costa Cover boosts ROAS by 1240% with UAATEAM's PPC advertising

Costa Cover boosts ROAS by 1240% with UAATEAM

Costa Cover, a US-based eCommerce brand specializing in peel-and-stick wallpaper and murals, faced challenges in scaling online sales and increasing brand awareness. Their existing advertising campaigns were not meeting revenue expectations. They partnered with the vendor UAATEAM to overhaul their Google Ads PPC strategy to drive quality traffic and maximize their return on ad spend.

UAATEAM restructured the advertising account, focusing on Shopping, Search, and Performance Max campaigns organized by room type. Their solution evolved to include targeting top-performing states, promoting new features like a room visualizer, and leveraging audience signals from high-intent users. As a result, over a two-year period, UAATEAM helped Costa Cover achieve a 1270% increase in sales and a 1240% improvement in ROAS, while also reducing the customer acquisition cost by 50%.

Costa Cover