Case Study: BelliZoo achieves a 20% conversion rate increase with UAATEAM

BelliZoo boosts conversion rate by 20% with UAATEAM

The online pet store BelliZoo, a chain with both eCommerce and physical locations, faced the challenge of increasing its website conversion rate without increasing its ad budget, despite operating in a highly competitive market. UAATEAM was engaged to perform a conversion rate optimization (CRO) audit to address this issue.

UAATEAM implemented a series of A/B tests based on their audit, focusing on minor but impactful UX changes like button color, text, and page layout. These tests, run using CrazyEgg, led to a significant 20% increase in the conversion rate and generated over 100K UAH in additional revenue without any change to the advertising budget.

BelliZoo