Case Study: Qantas Freight achieves 20% direct booking growth with Tzu & Co

Qantas Freight grows direct bookings by 20% with Tzu and Co

The customer, Qantas Freight, faced a challenge where its Communication, Product and Marketing team had limited visibility into its digital marketing performance and was uncertain how to grow its direct booking channel. The vendor Tzu and Co was engaged to address this.

Tzu and Co analyzed Qantas Freight's current state, identified key challenges and value opportunities, and then workshopped initiatives to pursue. The solution implemented by the vendor achieved a 20% growth above initial direct customer targets and a 55% increase in efficiency from digitizing customer service.

Qantas Freight