Case Study: Peoplecare achieves renewed membership growth with Tzu & Co

Peoplecare boosts brand perception by 30% with Tzu & Co

Peoplecare Health Insurance was experiencing a multi-year decline in its net membership growth. They approached Tzu and Co to understand the causes of this decline and to find a solution to reverse the trend.

Tzu and Co conducted a comprehensive 360 marketing review, analyzing data and conducting market research to identify key issues. They then worked with Peoplecare to redefine their target segment, brand positioning, and pricing strategy. As a result, Peoplecare saw growth return to its key segments, achieved a 30%+ increase in key brand perception scores, and improved its marketing ROI by over 50%.

Peoplecare