Case Study: Wild achieves 10% higher basket completion with Tyviso Gift With Purchase

Wild lifts basket completion by 10% with Tyviso

Wild, a UK-based natural deodorant brand, sought to add value for its customers and increase its basket completion rate. To meet this challenge, the company partnered with vendor Tyviso to implement its Gift With Purchase solution.

Tyviso's solution was implemented via a data-driven A/B test over 60 days. This approach allowed Wild to identify the ideal placement and design for the checkout incentive. As a result, Wild achieved a 10% lift in basket completion during testing, leading them to roll out the Tyviso solution across all traffic.

Wild