Case Study: Mobile Phones Direct achieves 49% higher basket completion with Tyviso Gift With Purchase

How Gift with Purchase Drove a 49% Lift in Basket Completion for Mobile Phones Direct

Mobile Phones Direct was facing lower-than-expected conversion rates and needed a new approach to drive customer engagement at checkout. To address this, they partnered with vendor Tyviso to implement its Gift With Purchase technology.

Tyviso's solution involved a seamlessly integrated, custom-designed widget and the selection of relevant digital offers. The results were overwhelmingly positive, leading to a 49.29% higher basket completion rate. The success was so immediate that the A/B test was concluded early and the solution was rolled out to all traffic.

Mobile Phones Direct

Ricardo Chae

Performance Marketing Manager