Case Study: The Nursery Store achieves a 17.2% AOV increase with Tyviso Gift With Purchase

The Nursery Store flourishes In Its First Steps Into Science-led Brand Partnerships with Tyviso

The Nursery Store, a specialist baby and nursery retailer, aimed to increase its basket completion rate and raise its average order value. To achieve this, the company partnered with vendor Tyviso and utilized its Gift With Purchase solution to run its first brand collaboration campaign.

Tyviso implemented a data-driven, customized widget on the checkout page, offering customers a free gift from partner brands. This solution led to a 46% lift in basket completion and a 17.2% increase in average order value for The Nursery Store. A quarter of all shoppers engaged with the offer, significantly enhancing the customer journey and delivering clear commercial value through Tyviso.

The Nursery Store

Toby Gavin

Chief Marketing Officer