Case Study: EE reduces churn by 35% with Tyviso's in-app loyalty rewards

A Tyviso Case Study

EE Launches Customer Rewards Programme and Enjoys 35% Churn Reduction

EE, a telecommunications company, faced the significant industry challenge of customer retention and churn. To address this, they partnered with vendor Tyviso to implement an in-app loyalty rewards programme using Tyviso's Rewards product, aiming to enhance customer engagement and increase the perceived value of their services.

Tyviso's solution involved curating a portfolio of exclusive, high-value offers from thousands of brand partners and integrating them directly into the EE app. The results were substantial, including a 35% reduction in customer churn, over £1,500 in savings per customer, and a 90% repeat engagement rate. Tyviso's programme successfully served 15 million offers, significantly exceeding initial targets and setting a new industry benchmark.

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