Case Study: Plusnet achieves 5% churn reduction with Tyviso Rewards

Plusnet perks up its rewards offering with Tyviso

Plusnet, a UK broadband provider owned by BT Group, operates in a highly competitive telecommunications market where customer retention is a constant challenge. The company partnered with vendor Tyviso to implement a new, data-driven loyalty rewards program. Their key objectives were to reduce customer churn and increase brand loyalty.

Using the Tyviso Rewards platform, Plusnet launched a customized portal featuring exclusive offers from selected brand partners. This solution led to significant results: customers who used the rewards page were 5% less likely to churn, 90% more likely to complete an upgrade, and 209% more likely to update their marketing preferences. Tyviso helped Plusnet successfully bolster customer loyalty and unlock substantial value.

Plusnet

Amy Metcalfe

Digital Trading Manager