Case Study: Global Kitchen Appliance Brand achieves 4% basket uplift with Tyviso Gift With Purchase

Global Kitchen Appliance Brand Achieves 59% Basket Uplift with Tyviso’s Science-Led Strategy

The global kitchen appliance brand sought to improve online conversion rates and boost average order value in their e-commerce channels. They partnered with Tyviso to address this challenge by implementing its Gift With Purchase solution, aiming to create a more engaging buying experience for hesitant shoppers.

Tyviso implemented dynamic Gift With Purchase ads that were personalized based on the items in a customer's basket and displayed at checkout. The solution was rigorously A/B tested and resulted in a 2.5x higher click-through rate, a 50% checkout completion rate for those who engaged, and a 4% basket value uplift for the global kitchen appliance brand.