Case Study: Parcel2Go achieves 17.2% revenue per user growth with Tyviso Gift With Purchase

How Parcel2Go Benefited from a Science-Led Brand Partnerships

Parcel2Go, one of the UK's leading parcel delivery comparison platforms, sought to increase its profitability and add more value for its customers at checkout. To achieve this, they partnered with vendor Tyviso to implement a Gift With Purchase incentive strategy aimed at increasing basket completion rates and boosting average order value.

Tyviso implemented a data-driven Gift With Purchase solution, utilizing A/B testing to select optimal brand partners and to tailor the design for Parcel2Go's unique user journey across different devices. This approach delivered significant results for the customer, including a 17.2% increase in revenue per user and a 29.23% boost in average order value.

Parcel2Go

Sian Wells

Digital Marketing Manager