Case Study: a Kitchen Appliances Brand increases average order value by 14% with Tyviso Gift With Purchase

How a Leading Cleaning Brand Mopped Up Sales with Gift Offers

The customer, a leading cleaning brand, faced the challenge of increasing its average order value and basket completion rate on its e-commerce site. To achieve this, they partnered with the vendor Tyviso to implement a Gift with Purchase solution, aiming to add value for customers without eroding margins.

Tyviso implemented its Gift with Purchase technology, integrating it seamlessly via the Awin network. The solution was rolled out using a science-led, data-driven approach, starting with an A/B test on a portion of traffic before a full launch. This strategy delivered significant results for the leading cleaning brand, including a 14% increase in average order value, a 10.2% basket uplift, and a 13% offer conversion rate, demonstrating a major positive impact on conversion rate optimization.