Case Study: Secret Sales achieves 66% more basket completions with Tyviso Gift With Purchase

How a Data-Led Strategy Delivered a 66% Increase in Basket Completion for Secret Sales

Secret Sales, a leading premium ecommerce marketplace, wanted to increase profitability by improving its basket completion rate, raising average order value, and finding offers that resonated with its audience. To meet these goals, they partnered with vendor Tyviso to implement their Gift With Purchase solution.

Tyviso implemented a customizable Gift With Purchase widget on the Secret Sales basket page, allowing customers to select a gift from a partner brand. This solution from Tyviso led to a 66% increase in basket completion, a 14% rise in average order value, and an 11% total revenue uplift during the December period.

Secret Sales

Alex Adamson

Chief Marketing Officer