Case Study: Haier achieves 177% higher basket completion with Tyviso Gift With Purchase

Haier Drives Major Basket Uplift with Gift with Purchase Strategy

Haier, a premium home appliances and consumer electronics brand, sought to increase its direct-to-site sales and reduce its reliance on third-party retailers. Their key challenges were improving the basket completion rate and increasing the average order value without resorting to margin-reducing discounts. To address this, they partnered with vendor Tyviso to implement its Gift With Purchase service.

Tyviso's solution was a widget integrated directly into Haier's Shopify checkout, requiring no development work. It offered customers free, curated gifts from partner brands like Care + Protect, which enhanced the perceived value of a purchase. This strategy delivered exceptional results for Haier, including a 177% lift in basket completion and an 18.75% higher average order value, demonstrating the powerful impact of the Tyviso platform.

Haier

Alex Wall

Performance Marketing Manager