Case Study: comforte achieves more B2B leads and a stronger brand with TYPO3

More B2B leads and brand repositioning through website relaunch with TYPO3

comforte, a Germany-based data security provider, needed to strengthen the market position of its legacy “Enterprise Data Security” line while also opening new markets for “Payments Transformation” and “HPE NonStop Solutions.” The company wanted a stronger brand presence, clearer positioning of its product lines, and content optimized for organic search. TYPO3 was used as the content management system at the center of the website relaunch.

TYPO3 implemented a refreshed corporate website on a new TYPO3 8 UTS instance, along with a redesigned HubSpot-based blog that was tightly integrated into the site. The new digital experience used comforte’s color range to unify the brand across product lines, and the HubSpot landing pages improved lead generation by turning more visitors into leads through downloadable content and contact capture. The relaunch delivered clearer brand positioning, better editorial flexibility, and more conversions from visitors to leads.

comforte