TYPO3
93 Case Studies
Case Study: Henkel AG & Co. KGaA achieves interactive DIY advice platform with TYPO3
A TYPO3 Case Study
Henkel AG & Co. KGaA - Customer Case Study
Henkel AG & Co. KGaA, one of Germany’s leading global consumer goods companies, wanted to provide customers with a more project- and problem-oriented consulting experience across its adhesive brands. Working with TYPO3 and its Business Partner Marketing Factory Consulting GmbH, the company set out to build a brand-spanning platform for DIY, repair, and decorating advice under henkelhaus.de.
TYPO3 helped implement a single TYPO3 backend integrated with TYPO3 commerce so all consumer adhesive products could be managed centrally for desktop and mobile. The new Henkelhaus.de platform delivered product recommendations, step-by-step instructions, videos, tips, customer support, and linked online shops, while keyword tagging made it easier to analyze content coverage and optimize under- or overrepresented topics and products.
Open case study document...