Case Study: Hankook Tires achieves efficient multilingual website management with TYPO3

Hankook Tires - Customer Case Study

Hankook Tires, a major global tire manufacturer, needed a better way to manage its European web presence. Its previous Korean-interfaced CMS was difficult to use and made it nearly impossible to create and manage content efficiently across multiple sites.

TYPO3 implemented a new multilingual website platform for Hankook Tires, migrating content and introducing a fresh structure aligned with the company’s corporate design. The solution added tools like Tire Presenter, Tire Finder, a Media Center, and a Google Maps dealer locator, enabling HQ to manage seven European sites independently while improving efficiency, reducing time and costs, and delivering a higher ROI.

Hankook Tires