TYPO3
93 Case Studies
Case Study: Merck Sharp & Dohme achieves faster, better healthcare communication with TYPO3
A TYPO3 Case Study
Faster and better communication New Content Management for Healthcare Professionals
Merck Sharp & Dohme (MSD) needed a better way to keep healthcare professionals in Switzerland informed with high-quality, multilingual content in German, English, and French. Working with TYPO3 and its partner comwrap, the company wanted a platform that could support targeted communications while reflecting the broad interests of medical specialists.
TYPO3 was used to build an enterprise content management and content platform for newsletters, landing pages, micro sites, and product sites. The solution enabled modular page creation, streamlined approval workflows, and XML exports for dynamic newsletter systems, saving up to 2.5 man-days per newsletter and helping MSD deliver content faster and more efficiently.
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