Case Study: Carlsberg achieves responsive multishop e-business with TYPO3

Carlsberg - Customer Case Study

Carlsberg Denmark A/S needed a modern e-business and webshop experience that could handle multiple brands and product lines while meeting high expectations for usability and performance. To address this, Carlsberg worked with TYPO3 and its T3CMS platform, using the MultiShop Extension to support its official Denmark webshop for beer ordering.

TYPO3 delivered a fully responsive multishop solution with frontend editing, touch-friendly image sliders, Ajax-based shopping cart functionality, and a one-step checkout optimized for PCs, tablets, and smartphones. The result was a better mobile shopping experience and a webshop that fully met Carlsberg’s standards and expectations, though the case study does not provide specific numerical performance gains.

Carlsberg