Case Study: Zety achieves improved retention and product growth with Typeform

Zety - Customer Case Study

Zety, a fast-growing Polish online resume builder, faced a common subscription challenge: many customers churn shortly after completing their resume (about 50% leave because they’ve found a job or already have a resume). To better understand users and reduce churn, Zety turned to Typeform, using simple NPS and post-churn surveys built with Typeform to capture targeted feedback at key moments.

Using Typeform’s embedded NPS (sent 10 days after signup) and post-churn surveys, Zety gathered 50,000+ responses that fed their roadmap and helped prioritize fixes. Insights from Typeform prompted changes like a redesigned “expert tips” box (now yellow with an icon), which boosted open rates by nearly 29%; analytics also showed users who find the tips are ~40% more likely to pay—measures that improved retention and supported growth.

Zety

Kacper Raszkiewicz

Product Manager