Case Study: WeTransfer measures the creative industries’ mood with Typeform

WeTransfer - Customer Case Study

WeTransfer wanted a way to measure the pulse of the creative industries using its 80 million-strong user base. To do that, it ran The Ideas Report, a worldwide survey of creatives, and used Typeform to collect responses in a way that fit its audience and brand.

Typeform provided a survey of thoughtful multiple-choice questions, with logic jumps and a few short-answer prompts, sent to subscribers by email and background images. The 2021 edition received over 10,000 responses from participants in over 135 countries, giving WeTransfer a global snapshot of the creative industries’ mood around the world in 2021.

WeTransfer

Annie Laurie Malarkey

Brand and Product Comms Lead