Case Study: SmartHome Estimate achieves global growth and thousands of automated estimates with Typeform

How to turn a passion into a business with Typeform

SmartHome Estimate, founded by Angelo Blotis, needed a way to take his smart-home consulting beyond his local Montpellier market: an engaging, easy-to-use estimator that would show customers what smart devices do, produce cost estimates, and capture leads without building a custom app. He chose Typeform to build a branded, multimedia form-based estimator that could incorporate videos and photos, conditional flows, calculations, and integrations.

Using Typeform’s templates plus Videos, Logic Jump and Calculator, SmartHome Estimate created a personalized estimator that emails itemized estimates to users and pushes responses into his CRM via Zapier (Podio), while linking to Amazon for affiliate revenue. The automated Typeform solution generated 800+ estimates in under a month and now thousands overall, achieved a 42% completion rate, and delivered new passive income and scalable lead capture as SmartHome Estimate expands.