Case Study: Gleam achieves seven-figure growth and seamless campaign integrations with Typeform

How Stuart McKeown turned failures into a seven-figure marketing growth platform

Gleam, the marketing-growth platform founded by Stuart McKeown and John Sherwood, struggled with manual, high‑friction campaign workflows and the risk of platform dependency after earlier setbacks (like being hit by Google Panda). To capture leads and verify entries in a way that matched Gleam’s brand, they turned to Typeform—using Typeform’s API and branded typeforms for surveys and quizzes.

Gleam embedded Typeform forms on landing pages and tied completion to campaign rewards, using logic jumps to route respondents (for example to Calendly) and ensure validated entries. The Typeform integration streamlined verification, improved user experience and engagement, and helped fuel Gleam’s growth—now nearly half a million users, over 10,000 paying customers, and a seven‑figure business—demonstrating the measurable impact of using Typeform.

Gleam

Stuart McKeown

Co-Founder