Case Study: SmartBug Media increases sales leads by 40% with Typeform

How SmartBug Media increased sales leads by 40% with Typeform

SmartBug Media, a full-service digital agency, wanted to improve the performance of its website contact page. Its static form sent all inbound leads to one place, but it could not distinguish between sales, media, or project inquiries, which created a less relevant experience and could slow conversions. SmartBug Media turned to Typeform to build a more personalized contact flow.

Using Typeform’s logic-based, multi-step forms, SmartBug Media created a branded contact form that routed inquiries to the right team and showed users relevant follow-up pages. The result was a 40% increase in form completions, a 24% reduction in lead follow-up time, and forms that the team could build 75% faster. SmartBug Media said Typeform also improved user experience and made it easier for marketers to create and update forms without coding.

SmartBug Media

Stephen Lackey

VP of Marketing