Case Study: Avocode validates product ideas and speeds feature decisions with Typeform

How Avocode understands their users on a small research budget

Avocode, a design hand-off tool that helps developers turn designs into code faster, needed a way to understand what its users wanted without the budget for large-scale user testing. The small team had to make product decisions carefully, because every feature could take resources away from more useful work.

With Typeform, Avocode interviewed a handful of users first, then used those insights to build surveys sent to thousands of users and followers. The approach produced quantitative data for little cost, including over 400 responses for a prototype feature survey and 76% of designers outside Avocode saying they would start using the product if it offered a prototype tool. In 2020, Avocode launched 29 new features supported by Typeform-generated data.

Avocode

Josef Kettner

Product Manager