Case Study: Speaker Lab achieves 50K qualified leads with Typeform

How a typeform helps speakers find their voice and gets tons of leads

Speaker Lab, run by speaker and coach Grant Baldwin, needed a scalable way to reach and convert people who kept asking “How much should I charge for a gig?” To capture that audience, Speaker Lab built an interactive Speaker Fee Calculator using Typeform — an eight-question form that calculates a suggested speaking fee and collects users’ email addresses.

Using Typeform’s Calculator, customized Welcome and Thank You screens, and a Drip integration, Speaker Lab turned the tool into a lead magnet: since launching in May 2017 the Typeform has generated more than 50,000 qualified email leads, redirects users to schedule coaching sessions, and feeds automated Drip sequences that drive further engagement and sales.

Speaker Lab

Grant Baldwin

Speaker Lab