Case Study: Christmas achieves streamlined gift ordering and saves time and trees with Typeform

Christmas - Customer Case Study

Christmas, the world's favorite toymaker, was overwhelmed each December by 620 million handwritten letters, high postage costs, tons of paper waste, lost or illegible orders, and no practical way to reply personally. To modernize the process, Christmas turned to Typeform and created a Santa’s letter Typeform using customized design, picture-choice and file-upload questions plus integrations to other tools.

Typeform’s solution digitized and categorized every wish, routing responses via Zapier to Trello for sorting and MailChimp for automated personalized replies. The change eliminated misplaced notes, saved over 250,000 elf-hours, preserved close to 40,000 trees, handled roughly 580 million Typeform responses this season, and restored timely, personal engagement with children while cutting parents’ postage and processing burdens.