Case Study: Rhino-Rack reduces fit guide production time with Typefi Desktop

Rhino-Rack cuts fit guide production from one month to 3 days with Typefi

Rhino-Rack, a leading Australian vehicle accessories manufacturer, faced a challenge in maintaining and producing its comprehensive fit guides for its extensive product range. Their manual process, which involved exporting data from Excel into QuarkXPress for typesetting, was slow and error-prone, taking up to a month to produce each guide. To address this, they worked with vendor Typefi and implemented their on-premises automated publishing solution, Typefi Desktop.

The solution involved centralizing product data in an XML database and using Typefi Desktop to automatically compose the data into updated Adobe InDesign templates. This allowed Rhino-Rack to generate accurate, print-ready guides in minutes with a single click. The implementation resulted in a 75% reduction in production time, decreasing it from one month to just three to four days. Typefi's solution also significantly reduced errors, ensuring the critical guides were both accurate and timely.

Rhino-Rack