Case Study: Idyl saves 15-20 hours a week with Tydo

How Idyl Saves 15-20 Hours a Week with Tydo

Idyl, a sustainable lab-grown luxury jewelry brand, needed a better way to manage multi-channel data and allocate ad dollars. With a high average order value and a long purchase decision cycle, the team relied on manual tracking and Google Sheets to understand first-touch attribution, customer journeys, and which channels and influencers were driving sales. They turned to Tydo Custom to replace an error-prone process with more reliable reporting.

Tydo built Idyl a fully custom reporting setup with a first-touch attribution model, pulling data from Shopify, Google Sheets, and other sources while using conditional logic and Shopify tags to handle attribution rules. With Tydo, Idyl gained clearer insight into paid marketing, customer behavior, geography, product performance, and influencer impact, while saving 15-20 hours per week on manual reporting. Tydo’s solution also helped Idyl act on the data by strengthening its loyalty strategy and making faster budget decisions.

Idyl

Ornella Siso

Idyl