Case Study: Dose improves paid marketing performance and customer insights with Tydo

How Dose Fuels Paid Acquisition and Product Development with Data-First Tooling by Tydo

Dose, a health and wellness CPG brand founded in 2020, was struggling with manual data crunching and reporting across Shopify, Excel, Facebook Ads, and Google Ads. The team lacked clear visibility into profitability, ROAS, and which cohorts or metrics to prioritize, making it difficult to manage paid marketing budgets and identify growth opportunities. Tydo helped Dose move beyond surface-level dashboards to more actionable analytics.

With Tydo’s platform connected to Dose’s Shopify store and ad accounts, the team automated reporting and gained daily, weekly, and monthly visibility into key metrics like profit margin, AOV, unit costs, 90-day repurchase rate, and cohort behavior. Tydo enabled Dose to better control operational spend, improve paid marketing decisions, and understand customer LTV more clearly, helping them set smarter ad spend boundaries and uncover deeper audience insights.

Dose

Vasu Goyal

Founder